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Technology & Media

A flood of images, media hype and technical progress: What role do technology and media play in our society? Can we keep up with the rapid pace of change or are we at its mercy? What are the possibilities for us in general, but also for artistic production? How do different artists deal with technical developments? What do they use, reproduce, and what do they hack?

What does reproduction do to images?

Do you know how analog photographs are developed? There is a negative from which you can make any number of prints. Mass media, copies, prints, stencils—these are all duplications that have taken on a life of their own over time. Nowadays—with digital media—it has become even easier. What do you see as the qualities of prints or images that circulate in the mass media and are seen by millions of people? That no longer have one specific place, but are everywhere?

Artist Factory

Artist Andy Warhol

was born in Pittsburgh in Pennsylvania, USA in 1928 and died in New York in 1987.

Artist Factory

Artist Seth Price

was born in East Jerusalem, a district of Jerusalem claimed by Palestine and Israel, in 1973.

Artwork Factory

Artwork Louise Lawler, Plexi (adjusted to fit), 2010/2011

Each of the photographed boxes is covered with a Plexiglas sleeve, protecting it from possible exposure. Louise Lawler’s photograph of packaging is applied as wallpaper in the museum, matching the proportions of the particular wall on which it is seen. The resulting distortion of the image draws the focus not only to the contents, but also to the space. The photograph thus shows what we usually disregard when looking at pictures: the wall and hence the frame in which art is presented.

Is the original still something special?

Can you try to say in one sentence what it means to you that something is an original? What distinguishes it from a copy? For example, if two identical pictures of Andy Warhol’s Marilyn Monroe were hanging in front of you, could you tell which was made by Warhol himself and which was not? What would you look for? Would the quality and experience of the two works change for you?

Artwork Factory

Artwork Andy Warhol, One Dollar Bill (Front), 1962

Andy Warhol’s first silkscreens, made in early 1962, took the front and back sides of one- and two-dollar bills as their motif. In this version, the artist prints the front of a one-dollar bill he drew himself onto the canvas. He colors the background green with diluted watercolor, and stains the main motif with blood-red paint.

Artwork Factory

Artwork Andy Warhol, Triple Elvis, 1963

The photo of the singer Elvis Presley in the role of a gangster is the basis for this work. Andy Warhol repeated the same motif three times on a silver canvas. This repetition was made possible by the silkscreen technique, in which Andy Warhol saw many advantages for his artistic work. The pale figure of Elvis stands out against the metallic background as if in an old film or fog.

Artist Factory

Artist Louise Lawler

was born in Bronxville, New York State, USA, in 1947

Who or what is an author?

Works of art have been attributed to artists for hundreds of years—and often ascribed to their particular genius or at least prodigious skill. According to this notion, this person makes the work unique and original. Universally, such a producer of works is called an author. Now we also know that artists often need and seek help in their work—be it from collaborators, craftsmen, through technical or digital devices. Where does authorship begin? Where does it end? Do you think that there should always be only one name under the pictures?

Artist Factory

Artist Andy Warhol

was born in Pittsburgh in Pennsylvania, USA in 1928 and died in New York in 1987.

Artist Factory

Artist Wade Guyton

was born in Hammond, Indiana, USA, in 1972.

Artist Factory

Artist Kerstin Brätsch

was born in Hamburg.

Is that art or theft?

Appropriation art is the artistic practice of incorporating or transforming found objects or images into one’s own work without altering the original. Material can be many things: images from mass media as well as works by other artists. The existing images are used in a different context, resulting in a different artistic idea. In your opinion, is borrowing or appropriating such motifs quotation, theft, or something else entirely? What do you find exciting about it? In the following examples you can see how other artists work with it. What is new about their idea, even if they use existing images?

Artist Factory

Artist Louise Lawler

was born in Bronxville, New York State, USA, in 1947

Creative project Factory

Creative project Art and its context

Present your favorite artworks in an expanded view.

Artwork Factory

Artwork Atelier E.B (Lucy McKenzie und Beca Lipscombe), Faux Shop, 2018

“Faux Shop” is a sculptural installation and at the same time a shop window for a fashion collection. The shop window mimics a women's clothing store. Lucy McKenzie painted the marbled parts of the installation herself in an illusionistic manner. Like moving ghosts, the clothes were either pinned to the walls, placed in the display, or suspended dynamically from wires. The clothes are from Atelier E.B, a collaborative fashion label and research studio that Lucy McKenzie runs with designer Beca Lipscombe.

What is the effect of a digital brushstroke?

In our daily lives we constantly switch between analog and digital processing: we photograph or scan something, send it, and somewhere else it is printed out again. Space sometimes also serves as the basis for “augmented” or “virtual reality”—an extension of the limited material world. Media hype, whether digital, analog or hybrid, has been a major theme in art for years. In sculpture, painting, photography and printmaking, pixels and codes have greatly influenced genres and expanded possibilities. Can we still distinguish what was created by hand from what was printed? What are the qualities of printed colors, programs that paint with pixels, or 3D-printed sculptures? Can we still speak of brushstrokes or material sensation, or is that something else entirely?

Artist Factory

Artist Laura Owens

was born in Euclid, Ohio, USA, in 1970. She lives and works in Los Angeles.

Artist Factory

Artist Seth Price

was born in East Jerusalem, a district of Jerusalem claimed by Palestine and Israel, in 1973.

Artist Factory

Artist Kerstin Brätsch

was born in Hamburg.