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Consumer Culture

Our society is determined in many areas by the consumption of goods. But what does this have to do with art? Artists also create references to advertising and the world of goods in their works. And what happens when art itself becomes a consumer object for artists?

What everyday images appeal to you on the street?

Everyday culture has been a central theme of art for centuries. Everyday images are captured and questioned, while in turn new objects, symbols, innovations, and visible changes in everyday life creep into the minds of artists. Thus, works are created that deal with public images and the peculiarities of everyday life: forms of community, advertising, everyday objects, our consumption and much more. What elements of everyday life would you want to address?

Artwork Factory

Artwork Cady Noland, Deep Social Space, 1989

Numerous objects are arranged around three metal scaffolding poles: kettle grill, beer cans, burger buns, American flag, chips and a Marlboro garbage can, plus some insignia of rural America, such as horse saddles and blankets. But the scaffolding poles that frame everything create an unsettling, even aggressive mood and seem to prevent any free movement.

Artwork Factory

Artwork Atelier E.B (Lucy McKenzie und Beca Lipscombe), Faux Shop, 2018

“Faux Shop” is a sculptural installation and at the same time a shop window for a fashion collection. The shop window mimics a women's clothing store. Lucy McKenzie painted the marbled parts of the installation herself in an illusionistic manner. Like moving ghosts, the clothes were either pinned to the walls, placed in the display, or suspended dynamically from wires. The clothes are from Atelier E.B, a collaborative fashion label and research studio that Lucy McKenzie runs with designer Beca Lipscombe.

Artwork Factory

Artwork Cady Noland, Tanya as a Bandit, 1989

Almost life-size, the artist Cady Noland transfers a photo of a young woman onto an aluminum display by means of silkscreen. Holding a machine gun in her hands, the figure stands in our way. The photo comes from a newspaper, the caption becomes a pedestal.

Pop Art—just cheeky, young and fun?

Pop Art, or popular art, means something like “art for everyone.” Pop Art began in the 1950s in the USA and Western Europe and was based on simple, striking images of everyday objects such as soup cans. Artists created colorful images of consumer goods labels and packaging, photographs of celebrities, and comics. Pop Art was more a lifestyle than an art movement—it was young, bold and fun! Its motifs and modes of representation virtually stuck their tongues out at the overly serious educated bourgeoisie. But it also had its dark sides.

Artwork Factory

Artwork Cady Noland, Deep Social Space, 1989

Numerous objects are arranged around three metal scaffolding poles: kettle grill, beer cans, burger buns, American flag, chips and a Marlboro garbage can, plus some insignia of rural America, such as horse saddles and blankets. But the scaffolding poles that frame everything create an unsettling, even aggressive mood and seem to prevent any free movement.

Artwork Factory

Artwork Alex Katz, The Black Dress, 1960

Alex Katz paints his wife Ada in a fashion classic—the black cocktail dress. Like a photo shoot, she is shown in six different poses and from changing perspectives; only the dress remains the same. The painted image looks flat, as if the artist wants to put the surfaces in the foreground. He succeeds in this with his recognizable painting style, where there is not one brushstroke too many.

Artwork Factory

Artwork Andy Warhol, One Dollar Bill (Front), 1962

Andy Warhol’s first silkscreens, made in early 1962, took the front and back sides of one- and two-dollar bills as their motif. In this version, the artist prints the front of a one-dollar bill he drew himself onto the canvas. He colors the background green with diluted watercolor, and stains the main motif with blood-red paint.

Is it still in keeping with the times to always want the latest products?

What do we need, what do we want and what makes us happy? Do you sometimes feel that you absolutely must have this new cell phone, book or game? Are sustainability, environmental protection and fair working conditions now becoming more fashionable than consumption? Can our decisions to do without something have a greater impact?

Artist Factory

Artist Alexandra Bircken

was born in Cologne in 1967.

Artwork Factory

Artwork Alexandra Bircken, New Model Army, 2016

Four headless mannequins are lined up in a row, one behind the other. Artist Alexandra Bircken has sewn parts of used motorcycle clothing directly onto the plastic bodies with filler cotton and silk tights. The abrasion from accidents on the motorcycle clothing, as well as the hand stitching, act like scars on sculptures. Reuse of already used materials occurs frequently in Alexandra’s works.

Artist Factory

Artist Seth Price

was born in East Jerusalem, a district of Jerusalem claimed by Palestine and Israel, in 1973.

Are you a consumer or a producer?

Are you constantly online and want your own posts to be consumed by others as well? “Don’t just surf the internet, be on the internet yourself!” Such an exclamation could almost be from the 1960s, when Pop Art was causing an uproar in the art world. Except that back then there was no internet, but instead they used mass media such as television, film, radio and newspapers. Andy Warhol foresaw that in the future anyone could be world famous for 15 minutes. Do you think that is possible and desirable today? Or has it already happened with TikTok and Instagram?

Artist Factory

Artist Louise Lawler

was born in Bronxville, New York State, USA, in 1947

Artist Factory

Artist Damien Hirst

was born in Bristol, UK, in 1965.

Artwork Factory

Artwork Louise Lawler, Plexi (adjusted to fit), 2010/2011

Each of the photographed boxes is covered with a Plexiglas sleeve, protecting it from possible exposure. Louise Lawler’s photograph of packaging is applied as wallpaper in the museum, matching the proportions of the particular wall on which it is seen. The resulting distortion of the image draws the focus not only to the contents, but also to the space. The photograph thus shows what we usually disregard when looking at pictures: the wall and hence the frame in which art is presented.

Would you like to be world famous for a day?

Since the 1980s, the media has spoken of “superstars” when referring to celebrities of global significance and universal appeal. The term is applied not only to celebrities in the fields of film, music and fashion, but also to artists. Andy Warhol, Jeff Koons, Damien Hirst and many others have turned the phenomenon of the superstar into clever artistic strategies—what do you think of that?

Artwork Factory

Artwork Andy Warhol, Triple Elvis, 1963

The photo of the singer Elvis Presley in the role of a gangster is the basis for this work. Andy Warhol repeated the same motif three times on a silver canvas. This repetition was made possible by the silkscreen technique, in which Andy Warhol saw many advantages for his artistic work. The pale figure of Elvis stands out against the metallic background as if in an old film or fog.

Artist Factory

Artist Damien Hirst

was born in Bristol, UK, in 1965.

Artist Factory

Artist Andy Warhol

was born in Pittsburgh in Pennsylvania, USA in 1928 and died in New York in 1987.