Deep Social SpaceArtwork Factory
Numerous objects are arranged around three metal scaffolding poles: kettle grill, beer cans, burger buns, American flag, chips and a Marlboro garbage can, plus some insignia of rural America, such as horse saddles and blankets. But the scaffolding poles that frame everything create an unsettling, even aggressive mood and seem to prevent any free movement.
Which materials and objects does Cady Noland use and from which walks of life do they come?
A cowboy rides on his horse across the prairie and draws on a cigarette, happy middle-class families celebrate summer with barbecue and beer—the perfect ingredients for such an American idyll are presented in the installation “Deep Social Space, but we are far removed from the ideal world shown in the advertising images.
Cady Noland occupies herself with the society in her home country, the USA. Killing sprees and war, the violent tendencies of the police, and the death penalty are topics in the daily newspapers. But frustrations and aggression also enter the private sphere. Bars and fences stand for isolation, handcuffs and crutches represent punishment and injury. Here, consumer items such as beer and cigarettes do not stand for jolly garden parties, but rather create a grim atmosphere.
At first glance, the objects seem to be randomly arranged. But the museum team has to be very precise and pay attention to the correct arrangement of each element when installing the work.