Plexi (adjusted to fit)Artwork Factory
Each of the photographed boxes is covered with a Plexiglas sleeve, protecting it from possible exposure. Louise Lawler’s photograph of packaging is applied as wallpaper in the museum, matching the proportions of the particular wall on which it is seen. The resulting distortion of the image draws the focus not only to the contents, but also to the space. The photograph thus shows what we usually disregard when looking at pictures: the wall and hence the frame in which art is presented.
Louise often takes photographs of the artworks of colleagues, as they are displayed in the museum. Here she focuses on a piece by Andy Warhol, who worked for a long time as a commercial graphic artist and was interested in consumption. He copied logos, printed them on boxes and put them on display. Louise later photographs everything and puts it on the wall in an oversized format.
Louise also photographed something else: before Andy’s boxes were displayed in the museum, conservators provided them with some protection. The title of the piece gives a hint as to the material.
Why is the photo distorted and how does the distortion of the images affect you?
Andy Warhol consumes cornflakes, Louise Lawler consumes Andy as he is consumed in the museum.
And who consumes Louise?